BNFx™ · Brain Fitness
Train your brain
while you move.
A Swiss method that trains six brain superpowers through games and laughter, together. For companies, hotels, fitness clubs and families. Co-created with India, inspired by neuroscience.
Find your door
I am…
A company
Team building, lunch-break sessions, offsites and MICE events: your team moves, plays and laughs together.
Team buildingA hotel or resort
Retreats, classes and shows for your guests: a spa for the brain. We train your team.
Hotels & retreatsA fitness centre
Energy and Longevity classes for your members, taught by your own coaches.
Classes for clubsA coach
Already a fitness instructor, PT, yoga or Pilates teacher? Add brain fitness to your skills: get certified and teach the class people talk about.
Become a coachInvestor or partner? Company & investors →
BNFx in one minute
Understand BNFx in 60 seconds
Why BNFx exists
Phones numb your brain. BNFx wakes it up.
Digital overload
Screens, notifications and constant switching fragment our attention and tire the mind.
A body that sits
Hours of sitting, then a workout on autopilot. The brain misses the effort that feeds it.
Stress on repeat
Pressure keeps rising. Movement, focus and connection are among the best ways to regulate it.
We live longer
Staying sharp, mobile and connected for the long run has never mattered more.
Gyms train the body. Phones leave the brain on standby. BNFx wakes up both, together.
What BNFx trains
The 6 superpowers of your brain, trained in every class
Memorise
Holding information for a moment and working with it in your head.
Focus
Keeping your mind on a task while filtering out distractions.
Visualise and orient
Perceiving, analysing and handling space, shapes and movement.
Plan and decide
Organising, anticipating, solving problems, making decisions and controlling your actions.
Process information fast
Perceiving, understanding and responding to information quickly.
Adapt and innovate
Changing strategy, seeing different solutions and adapting to the new.
And every class works the body for real, and ends with a group that laughs together.
No podium. Just a sharper, more attentive brain, better balanced under stress, week after week.
The concept
Move. Think. Laugh.
BNFx combines interval training with brain challenges played like the games you already love with friends and family, timed to the effort and led by a cast and certified coach. Not work for your brain: game night, built on how the brain adapts.
Move
Effort creates a state in which the brain is ready to adapt.
Think
The challenge gives that adaptation a direction: attention, memory, decisions, coordination. Played like a family game, never like a meeting.
Adapt
Repetition, week after week, turns the experience into lasting skill.
A class in five moments
- 1ConnectWelcome, breathe, wake up body and brain.
- 2Sweat + PlayInterval blocks with brain games.
- 3RememberRecall what you were asked to keep in mind.
- 4TogetherA balance game and a group chant in rhythm.
- 5RecoverGuided relaxation, while the brain consolidates.
Yes, we know it adds up to 120%. That is the point.
Miss the answer, never the beat.
In BNFx the music keeps going, and so do you. Missing the train is part of the fun: we laugh, we jump back on, together. Week after week you catch it more often, and that is exactly how you see your progress.
Everywhere
One method, a thousand moments
BNFx is not just a different gym class. It is a way to train your brain wherever life happens.
Each class is taught in two formats, depending on the venue’s equipment
Flex
No equipment: a flipchart or the venue’s TV. Gyms, studios, companies, hotels, parks.
Immersive
Synchronised screens, light and sound in licensed clubs and hotels, with a new Release every quarter.
The science
Why body and brain, together
- EffortYour heart rate goes up.
- BDNFA protein that helps neurons grow and connect.
- NeuroplasticityThe brain rewires around what it practises: memory, balance, speed.
- LongevityA brain that keeps learning, for longer.
Effort raises BDNF; the game tells the brain what to wire. BNFx does both, in the same class.
BNFx is a fitness method inspired by research. It is not a medical treatment.
Coach, instructor or personal trainer?
Discover BNFx first: a free 45-minute introductory Masterclass, live on Zoom, every Friday. From Brain Fitness classes to Longevity Retreats.
Save my free seat In English · No sportswear needed · Ask all your questions
Swiss-made method · co-created with India · Scientific Advisor: Dr Korkodelovic · Meet the team →