Academy
Teach the class people talk about after they leave.
BNFx™ is for movement professionals who love people as much as training. You bring the energy and the humour; we bring the method, challenges built like the party games everyone knows, and the certification.
Why teach BNFx
A new category, and you are early
- A class format that stands out on your timetable or in your client offer
- Two versions, Energy and Longevity, so you can welcome every level, every age and every body
- No equipment needed in Flex: a TV or a printed A1 board is enough
- A new Release every quarter: fresh challenges, music and choreography
- A community of coaches in Switzerland and India, paired as Twin Coaches
- A Swiss-made method, certified by BNFx Academy, Switzerland
Meet our Master Trainer
Five steps, from application to certification
Meet Matt, our Master Trainer. Here is your path, in five steps:
- Apply on bnfx.academy: five minutes, with a short clip of you teaching if you have one.
- We reply within one week and may invite you to a short casting.
- Four live online sessions of 2 hours.
- One training weekend with your Master Trainer, in person.
- Exam within 3 months, then film one class within 60 days and get certified.
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Why a casting, not just an exam
A BNFx coach performs.
Technique and knowledge are essential. But in a BNFx class, the coach is also the one at the centre of the room: the person who sets the energy, holds the group together and makes everyone believe they can do it. People come back for that person.
So we do not only check what you know. We look at how you perform, in the full sense of the word: how you take the stage, lead, host and connect.
The casting
We cast coaches, not just certify them
A BNFx class depends on the person leading it. During the casting, you lead a few minutes of movement and a challenge, with real people in front of you. We look at your safety cues and your technique, and just as much at your presence, your humour and your way of bringing people together.
No need to be perfect. We look for people who make others want to come back.
Five criteria
| Criterion | What we look for |
|---|---|
| Safety | Clear cues, options for every level, consent and respect in partner work |
| Method | Interval structure and challenges launched at the right moment |
| Energy | Rhythm, music, voice and fun |
| Connection and inclusion | Everyone feels welcome, seen and part of the group |
| Brand | Language and values that respect the BNFx spirit |
What your participants train
The 6 Brain Superpowers
Every BNFx game trains one of these six superpowers. As a coach you use both names: the simple one with your participants, the scientific one when you build a class or talk to partners.
Memorise (Working memory)
Holding information for a moment and working with it in your head.
Focus (Attention)
Keeping your mind on a task while filtering out distractions.
Visualise and find your way (Visuospatial skills)
Perceiving, analysing and handling space, shapes and movement.
Plan and decide (Executive functions)
Organising, anticipating, solving problems, making decisions and controlling your actions.
Process information fast (Processing speed)
Perceiving, understanding and responding to information quickly.
Adapt and innovate (Cognitive flexibility)
Changing strategy, seeing different solutions and adapting to the new.
Three levels
Three paths: pick the one that fits your clients
BNFx Coach
Lead BNFx group classes in Flex and Immersive.
- Fun level: game-based challenges alternating with physical practice, for group classes
- About 45 hours in total, contact and non-contact
- 4 live online sessions of 2 hours
- Training weekend: opening evening and Core Training day
- Certification on video within 60 days
- Quarterly licence: Releases, music, materials
Premium BNFx Coach
Go deeper into the neuroscience. Everything in BNFx Coach, plus one extra live day for coaches who want to give one-to-one classes.
- Plus the performance level: advanced neuroscience-based games, when participants need them
- The Premium Day, on the Sunday of the training weekend
- Deeper science behind the method
- One-to-one, elite and corporate formats
- The path to becoming a BNFx Master Trainer
Specialised BNFx Coach
For therapists, wellbeing professionals and retreat organisers who already have clients.
- Fun level, plus the performance level with neuroscience-based games when guests need it
- Add a BNFx Longevity section to your programmes and retreats
- Use of the name and method after head-office authorisation
- Partnership terms agreed case by case
Founding cohort pricing
Launch prices, for the founding cohorts only
| Switzerland | India (Pune) | |
|---|---|---|
| BNFx Coach | CHF 490 | ₹14,999 |
| Premium BNFx Coach | CHF 790 | ₹24,998 (Coach + ₹9,999 Premium day) |
| Coach licence | CHF 35 per quarter | Communicated at enrolment |
| Premium licence | CHF 55 per quarter | Communicated at enrolment |
Prices include the training, the certification assessment and the first Release. Launch prices apply to the 2027 founding cohorts and will rise afterwards. Taxes may apply.
BNFx Coach & Premium
Pick your weekend: places are limited
Three days with your cohort, your Master Trainer, the founder and the BNFx team. In person: being there is part of the training.
- Friday eveningBNFx opening evening: music, a cocktail, the programme, breaking the ice
- SaturdayCore Training day
- SundayPremium Day (Premium coaches)
The four online sessions take place in the weeks before your weekend. Then take your exam on a date of your choice, within 3 months after online session 4, and film one class within 60 days.
Matt, our Master Trainer, and Atharva, our COO, welcome you in person.
Be first: there won’t be space for everyone. After these weekends, the next cohorts only start in September–October 2027.
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Quality
A living method
Quarterly Releases
New challenges, music and choreography every quarter, co-created by coaches in Switzerland and India.
Twin Coaches
Each founding coach is paired with a coach in the other country to share ideas, feedback and challenges.
Ongoing support
Class feedback, refresher sessions and a coach community led by our Master Trainers.
Grow with BNFx
Where certification can take you
Premium
Go deeper into the neuroscience and bring BNFx to one-to-one and corporate clients.
Immersive
Teach in licensed clubs and hotels equipped with screens, light and sound.
Specialist
Integrate BNFx Longevity into retreats and professional programmes, with authorisation.
Master Trainer
Chosen among Premium coaches, named at the end of training, to carry the method and train others.
The team
Who is behind BNFx
Sylvain Lonchay
CEO · Founder
Sylvain is the creator of the BNFx method. For more than 25 years he has worked where performance, human dynamics and the body meet. He began on stage as an international performer, singing for Queen Elizabeth II, before taking on senior roles in luxury hospitality and major events, including Director of Hospitality at the Olympic Games in Turin and Beijing. For over a decade he has facilitated programmes for executives at IMD Business School and EHL. His work draws on neuroscience for business (MIT), interpersonal neurobiology (Mindsight Institute, Dr Dan Siegel), brain-based coaching (NeuroLeadership Institute) and yoga therapy (E-RYT 500). He is also an ICF-certified coach (ACC). BNFx brings together all of these paths into one conviction: the brain needs training as much as the body, and it learns best when we move, think and laugh together.
Atharva Upadhyay
Chief Operating Officer (COO)
Atharva is a graduate of EHL Hospitality Business School and an ISSA-certified personal trainer. He gained his luxury service experience at The Ritz-Carlton, and he brings together human performance and experience design. As BNFx's COO, he leads the development of the BNFx Academy, builds our network of certified coaches and turns the BNFx vision into a scalable international operation. Originally from Pune, he also drives the launch of BNFx in India, where Swiss research meets Indian energy. He combines strategic thinking with hands-on execution, with one aim: to build something meaningful that lasts.
Dr Korkodelovic
Scientific Advisor
Dr Korkodelovic is a medical doctor specialising in anaesthesiology (FMH). He is a former President of Ahim'SA, a non-profit organisation in Cape Town, South Africa, that promotes peaceful coexistence. A long-time Vipassana practitioner, he brings together medical rigour and a deep understanding of the mind. As Scientific Advisor, he ensures that the BNFx method is presented as a non-medical offer, firmly grounded in science. His input gives our coaches and ambassadors the knowledge they need to speak with confidence, and he strengthens their continuing education.
FAQ
Questions coaches ask
Who can apply?
Fitness instructors, personal trainers, yoga, Pilates and dance teachers, and other movement professionals. You need a recognised movement qualification or proven teaching experience, and a valid first-aid certificate before certification.
Do I need special equipment?
No. The Flex format runs on the venue's TV or a printed A1 flip-chart board. The Immersive format, with synchronised screens, light and sound, is installed by licensed venues.
How long does the training take?
The basic training adds up to about 45 hours in total, contact and non-contact, including 15 hours with our trainers: 4 live online sessions of 2 hours before the training weekend, the in-person training weekend (opening evening and Core Training day), plus reading the white paper, practice and a filmed class submitted within 60 days for certification. Premium adds the Premium Day, on the Sunday of the training weekend, for coaches who want to give one-to-one classes.
Why is there a casting?
Because a BNFx coach performs. Beyond technique, we look at your energy, your presence in front of a group and your ability to create connection. After your application you may be invited to a short casting, online or in person.
Why is there a licence?
The licence gives you each new quarterly Release (challenges, music, choreography and materials), the right to teach under the BNFx name and access to the coach community.
Will BNFx guarantee me classes or income?
No. BNFx certifies and supports you, and helps connect coaches with venues where possible, but we do not promise any level of work or income.
How do you keep partner exercises safe and respectful?
Contact is always optional and based on consent, every partner exercise has a no-touch version, and BNFx has zero tolerance for harassment or inappropriate behaviour. Every coach signs our code of conduct and is the guarantor of a safe, inclusive class.
Is BNFx a medical or therapeutic programme?
No. BNFx is a fitness method inspired by research. It does not diagnose, treat or prevent any disease.
Join the founding cohort
Bulle and Pune · January to April 2027 · next cohorts not before September.
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