BNFx™
Company
BNFx is a Swiss brand building a new fitness category: brain-body fitness, delivered by cast and certified coaches.
Who we are
BNFx was founded in Bulle, Switzerland, and co-created with India. Our method combines physical effort, brain games inspired by the games everyone knows, and human connection in one class. We are a coach-first brand: the experience lives through the people who lead it.
What we build
The Academy
We cast, train and certify BNFx coaches, and support them with a new Release every quarter.
The classes
BNFx Energy and BNFx Longevity, in Flex (no equipment) and Immersive (screens, light and sound) formats.
Partnerships
Gyms, studios, hotels, retreats and companies that bring BNFx to their people.
Where we are going
Founding cohorts in Switzerland and India in 2027. Then a wave across Europe and Asia, with regional development partners. In the future, exclusive BNFx Studios will be places to train, meet and learn: classes, gatherings, talks and team-building events, and the home of coach training at every level.
The team
One method, carried by people who know the field, region by region.

Sylvain Lonchay
CEO · Founder
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Sylvain is the creator of the BNFx method. For more than 25 years he has worked where performance, human dynamics and the body meet. He began on stage as an international performer, singing for Queen Elizabeth II, before taking on senior roles in luxury hospitality and major events, including Director of Hospitality at the Olympic Games in Turin and Beijing. For over a decade he has facilitated programmes for executives at IMD Business School and EHL. His work draws on neuroscience for business (MIT), interpersonal neurobiology (Mindsight Institute, Dr Dan Siegel), brain-based coaching (NeuroLeadership Institute) and yoga therapy (E-RYT 500). He is also an ICF-certified coach (ACC). BNFx brings together all of these paths into one conviction: the brain needs training as much as the body, and it learns best when we move, think and laugh together.

Atharva Upadhyay
Chief Operating Officer (COO)
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Atharva is a graduate of EHL Hospitality Business School and an ISSA-certified personal trainer. He gained his luxury service experience at The Ritz-Carlton, and he brings together human performance and experience design. As BNFx's COO, he leads the development of the BNFx Academy, builds our network of certified coaches and turns the BNFx vision into a scalable international operation. Originally from Pune, he also drives the launch of BNFx in India, where Swiss research meets Indian energy. He combines strategic thinking with hands-on execution, with one aim: to build something meaningful that lasts.

Dr Korkodelovic
Scientific Advisor
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Dr Korkodelovic is a medical doctor specialising in anaesthesiology (FMH). He is a former President of Ahim'SA, a non-profit organisation in Cape Town, South Africa, that promotes peaceful coexistence. A long-time Vipassana practitioner, he brings together medical rigour and a deep understanding of the mind. As Scientific Advisor, he ensures that the BNFx method is presented as a non-medical offer, firmly grounded in science. His input gives our coaches and ambassadors the knowledge they need to speak with confidence, and he strengthens their continuing education.
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